LATEST NEWS
 
NEWS BRIEFS

Univision Online and Endemol, Citadel Broadcasting, Batanga and iTunes, Emilio Nicolás Jr., Roberto Vizcón, Jill Beraud and PepsiCo

"Webnovela" features product placement and integration opportunities. For news on Citadel Broadcasting, Batanga and iTunes, Emilio Nicolás Jr., Roberto Vizcón, Jill Beraud and PepsiCo, WSRE-TV and V-me...
 
 
NEWS BRIEFS

Victoria's Secret, Mega TV and WBWP, GolTV, Phoenix Media and El Planeta

Retailer unveils e-commerce site in Spanish. For news on Mega TV and WBWP, GolTV, Phoenix Media and El Planeta...
 
 
NEWS BRIEFS

Correction: Adrenalina Still In Business

New York-based Hispanic agency Adrenalina has not closed its doors as previously reported in Hispanic Market Weekly...
 
 
NEWS BRIEFS

Telemundo and Vidal Partnership, The Hive Model, KTBK

Sprint customers will impact the storyline of "Sin Senos No Hay Paraíso." For news on The Hive Model and KTBK...
 
 
FEATURES
 
INDUSTRY SNAPSHOTS

Beverages-Soft Drinks and Bottled Water

The fizz is gone for soft drink brands active in the U.S. Hispanic market. As Pepsi and Coca-Cola struggle with shrinkage on Wall Street, both giants have scaled back their Spanish-language ad dollars considerably since 2005...
 
 
RADIO RATINGS WATCH

Radio Ratings Watch: KLVE Continues L.A. Dominance

Univision Radio's KLVE-FM was once again the big No. 1 in Los Angeles among Hispanic radio stations, averaging 2.3 million listeners in the just-released November 2008 PPM-based Arbitron ratings....
 
 
TV RATINGS WATCH

Ratings Watch: Spanish Networks Shine In November Sweeps

The all-important November 2008 sweep period has ended, and both Telemundo and Univision are celebrating big achievements. Univision's KMEX, WLTV and KXLN enjoyed a huge month, while Telemundo's airing of a Rumbo al Mundial match brought its biggest...
 
 
SPOT TEN

Spot Ten Hispanic Radio

The most-played radio commercials on Regional Mexican, Spanish Contemporary, Spanish Oldies, Spanish News/Talk, Latin Urban and Tropical stations in major markets, as determined by Media Monitors...
 
 
 
HISPANIC MARKET WEEKLY TOP STORIES
 
CAMPAIGNS

Western Union Promotes Cash as Gift

Western Union wants consumers to think of it when giving cash - not in the form of retail gift cards. A national campaign, a marketing push in Los Angeles and its first celebrity spokeswoman seek to drive home the message...
 
 
PUBLISHING

Publisher Launches Boxing Magazine

The publisher of monthly Fútbol Mundial launches a new Spanish-language title, Boxeo Mundial, whose debut issue is linked to the December 6 fight between Oscar de la Hoya and Manny Pacquiao...
 
 
MARKET PROFILES

Ft. Myers-Naples

During the real estate boom years, Southwest Florida was among the state's fastest-growing regions. Today, the region - including Lee County - is Ground Zero for the nation's real estate woes...
 
 
 
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